The shop on the high street
Two customers or twenty, and one owner with a very clear idea of how the shop should feel. That idea is the brief.
Music designed for one room at a time · seven countries · since 2016
Background music, reimagined for 2026.
Music designers design the sound of your space, hour by hour, fully licensed. From a corner shop to a two-star restaurant. You steer it from your phone.
Gallery Play - Innovated for the future.
Pick an hour
Playing today in
NetherlandsBelgiumLuxembourgGermany
AustriaPolandSweden
Playing right now, across our venues
0
tracks played today · about a million every day across Europe
We compose your signature. You decide when it shifts.
A room rarely wants one thing all day. We design a signature sound around what you want it to be, set it to move with the hours, and leave the steering with whoever runs the room.
07:00
Morning
Morning
Some rooms wake up slowly.
Others open with electric guitars at seven, because that is what they are. Both are right.
You tell us once. After that you can forget about it
13:00
Midday
Midday
Midday is yours to set.
More people, more movement. Whether that means lifting the pace or holding it steady is your call, not ours.
Nobody on your floor has to think about music
19:00
Evening
Evening
Dinner is where opinions get strong.
This is the hour where the wrong track empties a room and the right one fills it. Which is which, you know better than anyone.
Designed with you, long before service started
23:00
Late
Late
The bar decides its own tempo.
The most personal hour, and the one your staff want to steer. One tap and the room follows, immediately.
Change it if you like. Or leave it. It runs either way
No two rooms sound alike.
A corner shop and a two-star restaurant need the same thing: music designed around what they want, not around what their category is supposed to sound like. However unusual the answer.
The shopping centre
Twelve hours, many tenants, one corridor. Whatever the centre wants to be, we build the week around it.
The Greek family restaurant
Family recipes and a very particular idea of how Saturday should sound. We start from that idea, not from a genre.
Two Michelin stars
Every plate is a sentence, and the chef has an opinion about the room. We ask before we design anything.
The hotel lobby
Arrivals, goodbyes and laptops in the same room. The manager knows which of the three comes first.
The spa
Water, low light, no clocks. Some want silence with a pulse, others want something to disappear into.
The office floor
People are working, not visiting. What lifts one floor irritates another, so we ask the floor.
The metro station
Thousands passing, nobody staying. The operator decides what a concourse should feel like at rush hour.
The dental clinic
Nobody is here by choice. What settles a waiting room is a matter of taste, and the practice has one.
The method never changes: a designer comes and asks what you want your room to sound like, then designs it. No catalogue, no genre buttons, no algorithm deciding on your behalf.
Things we have been asked for.
None of these are in a catalogue. All of them happened.
Bunk Hotel · Amsterdam
One room in the building plays a single song, on repeat, forever. The gentlemen’s room, and the song is André Hazes, Kleine Jongen.
Waldorf Astoria · Amsterdam
A king was arriving. We met him at the door with three songs from his own country, so the welcome started before anyone spoke.
Kruisherenhotel · Maastricht
A call at 19:30. He was proposing at eight and wanted her favourite song playing. We had it ready. Minutes past eight came the text: she said yes.
This is the part no catalogue covers. You ask, we find it, and it plays.
One venue or two hundred.
Chains get one contract and one curator, and every location still gets its own programme. A shop in Utrecht does not have to sound like the same shop in Vienna.
Each point is a venue playing today. A flash is feedback coming in
Programmed and supported from Amsterdam
Chains and groups we run
de BijenkorfXenosHans Anderseyes + more
Leonardo HotelsMinisoSchaap en Citroen
Curated by people. Delivered by our own technology.
First
We come and listen
A designer visits, learns your brand and your rhythm, and designs a programme for the week. Not a playlist, a score for the room.
Then
We install and license it
Our own player runs it on schedule, with audio built in partnership with Bose.
Every day after
You steer it
Your team changes the vibe from the app and flags what misses. A curator tunes the programme on what comes back.
The room, in your pocket.
Every venue gets the app, with vibes designed for that specific floor. Red takes the track out of the room the moment you tap, crossfading into the next one. Green says more of this. Both are kept.
- Switch the vibe in one tap, per zone
- Red takes the track out immediately, crossfading into the next one
- Eight years of these judgements sit behind every programme we design
This is the real thing. In a venue, the room changes the moment you tap.
Gallery Play
de Bijenkorf · Cosmetics
Playing now
Signature
Not this one · More of this
Sent to your curator
Feedback, live from the floor.
Around a hundred and fifty reactions come in a day. Green keeps a track in the room, red takes it out, and a curator tunes the programme on what comes back. Anonymised here; on the real floor it is exact.
Gallery Play · live
Ten years of getting sharper.
Every rating teaches the next choice. Across a decade and more than 200,000 of them, a logged-in network has tuned itself to what a room actually loves. That is the level you plug into.
Every track keeps a score.
Over time each track earns green and red across our venues, like a match result. More than 200,000 ratings so far, and it is how a programme learns what a room loves. Anonymised here; the scores are illustrative.
December sounds like you.
We have branded six thousand festive tracks, so your rooms carry your own sound right through the season instead of the same twenty-five songs as everybody else. Your staff still like you in January.
Every faint point is a version we made. The bright ones are the songs everybody else plays.
0
songs in the standard repertoire
0
versions branded for our venues
We do not stream.
Full-resolution files, on a player in the room, installed by our own technicians. No buffering, no compression, nothing that depends on your wifi at eight on a Saturday.
No ticket system. Just a message.
Every venue shares a WhatsApp group with us. Something off in the room, you send a message and someone who knows your programme answers. Usually within ninety seconds.
We could have built a support portal. Our clients would rather send a message, so that is what we do.
Tuesday · 23:14
Amstel Hotel · BarToo mellow for tonight, place is packed
23:14
Gallery PlayOn it, lifting the bar
23:15
Done. Changed from here
23:15
❤️
00 seconds to answer · change is instant
Clients who stay with us, year on year98%
Time it takes us to answer a messageunder 90 sec
Tracks we stream across our venues, every day1M+
Venues playing Gallery Play right now1000+
Countries we operate in across Europe7
Designing sound for public spaces since2016
Since we signed Gallery Play, our music is exquisite.
Roberto
General Manager · Waldorf Astoria Amsterdam
General Manager · Waldorf Astoria Amsterdam
To my knowledge, the most advanced background music system in the world.
Michelangelo
Bartender · Freddy's Bar, Hotel de l'Europe
Bartender · Freddy's Bar, Hotel de l'Europe
A guest who works in national radio asked how we find such well curated, unknown songs.
Lesley
General Manager · Hotel Kint, Valkenburg
General Manager · Hotel Kint, Valkenburg
The very best work with the very best. Kruisherenhotel is happy.
Ineke
General Manager · Kruisherenhotel, Oostwegel Collection
General Manager · Kruisherenhotel, Oostwegel Collection
Every room is quoted on its own.
No price list: a boutique with one speaker and a shopping centre with eight zones are not the same job. What we can tell you is exactly what shapes the number.
What moves the price
- Zones. Every space with its own sound counts as a zone. A restaurant with a terrace and a bar is three.
- Depth of the design. One programme for opening hours, or a designed week that moves hour by hour and changes with the season.
- Scale. Groups and chains are quoted per site, not per zone.
Audio installation
We can design and build the audio itself, in partnership with Bose. That is a separate project with its own quotation, and it has no bearing on what your music programme costs. Playing through the speakers you already have is perfectly normal.
Rights, in plain terms
We pay for the right to deliver the music to your space. The licence to play music in your own business is, by law, yours to hold, as it is for every business that plays music in public. That licence runs through your national collecting society: Buma/Stemra and Sena in the Netherlands, SABAM in Belgium, GEMA in Germany, AKM in Austria, ZAiKS in Poland, STIM in Sweden.
Tell us about the space, the hours and how many rooms need their own sound. You get a price built for that, not for your category.
Ask what it would costGallery Play · Create
Music that exists nowhere else.
For a small circle of clients we compose the music itself: fully original, written and recorded for one brand alone. Never released, never public. It plays in your spaces, and nowhere else in the world.
Tell us about your room.
We will listen to it first, then design a day of music that fits it. Licensed, adjustable, and yours to steer.